eToro
Over 38 million investors joined eToro for commission-free ETF trading and a social investing experience like no other.
Pros & Cons
Pros
<ul class="tick">
<li>User-friendly platform</li>
<li>No commission on ETFs </li><li>Innovative social trading features</li><li>Wide range of assets including crypto</li>
<li>Many eToro Club benefits</li>
<li>Trusted broker with over 38 million users </li>
</ul>
Cons
<ul class="dismiss">
<li> Not possible to transfer portfolio </li>
<li> Crypto fees are high</li>
</ul>
Why Choose eToro?
eToro is a well-established broker that has been operating since 2007, providing a reliable platform for investors for over a decade. With more than 38 million users worldwide, eToro has built a solid reputation as a trustworthy platform for a wide range of investment needs, including CFDs, stocks, ETFs, and cryptocurrencies. Its extensive product offering and history of consistent service make it a solid choice for both beginner and experienced traders.
eToro’s user-friendly platform offers a straightforward interface, making it easy for cost-conscious investors to trade stocks commission-free. The platform also supports cryptocurrencies, making it attractive for those interested in both traditional and digital asset classes. In addition to its diverse asset selection, eToro integrates community features that allow users to interact, discuss strategies, and follow trending assets, which creates a more engaging and supportive environment.
The CopyTrader feature, while not the sole focus of eToro, provides an opportunity for beginners to learn by mimicking the trades of successful investors. Additionally, the Smart Portfolios feature offers managed portfolios that automatically invest across a variety of markets or sectors, giving beginners a simple path to diversification without extensive investment knowledge.
eToro’s combination of diverse investment options, a user-friendly interface, and community-driven features positions it as a strong platform for all types of investors, whether they are looking to trade stocks, ETFs, cryptocurrencies, or CFDs.
Who Is eToro For?
eToro is an ideal choice for beginner and intermediate investors who want an easy-to-use platform with educational opportunities. The social trading aspect makes it particularly suitable for those who wish to learn by following others, while the platform's access to a wide range of cryptocurrencies is appealing to crypto enthusiasts. With its user-friendly mobile app and innovative features like CopyPortfolios, eToro provides a seamless experience for those wanting a diversified approach to investing.
On the other hand, eToro might not be ideal for advanced traders who need sophisticated analysis tools or customizable trading environments. The platform is primarily tailored to those seeking simplicity, community support, and diversified asset classes. Advanced traders who prefer in-depth research tools and charting capabilities may find other brokers more suitable for their needs. Moreover, the lack of sophisticated order types and algorithmic trading features makes it less attractive for users with a deep understanding of market nuances.
eToro also benefits those who appreciate a collaborative environment. The social aspect of eToro fosters a learning community where users can ask questions, share experiences, and collectively discuss trading strategies. It’s also an excellent fit for investors looking to diversify into cryptocurrencies without dealing with multiple platforms. Overall, eToro is most suitable for users who value simplicity and social collaboration in their investing journey.
Fees and Commissions
Pros
<ul class="tick">
<li>Zero commission on ETFs</li>
<li>Transparent fee structure</li>
<li>No deposit fees </li>
</ul>
Cons
<ul class="dismiss">
<li> $5 withdrawal fee </li>
<li> $10 inactivity fee after 12 months of no login</li>
<li> 1% crypto trading fee</li>
</ul>
A commission fee of $1 or $2 may apply when opening and closing a stock position, depending on your country of residence and the stock exchange on which the asset is traded. For many users, there are still no commission fees for ETFs, making it attractive for cost-conscious investors. The platform also includes a $5 withdrawal fee, a 1% fee on crypto transactions, and a $10 monthly inactivity fee if your account is dormant for over 12 months.
These fees are transparent, but users must be aware of the non-trading costs, particularly if they do not trade frequently. While the crypto trading fee is higher compared to specialized exchanges, the overall cost structure remains competitive for those who actively trade ETFs, stocks, and cryptocurrencies. For users who prioritize convenience and access to multiple asset classes on one platform, these fees are manageable compared to many traditional brokers.
Product Selection and Markets
Pros
<ul class="tick"><li>Access to 3,000+ global stocks across 17 exchanges</li><li>Over 260 ETFs with zero commission</li><li>49 currency pairs with competitive spreads</li></ul>
Cons
<ul class="dismiss"><li>No access to OTC markets or penny stocks</li><li>Limited to 70+ cryptocurrencies while competitors offer 200+</li><li>No options, futures, or fixed income products</li></ul>
Stocks Trading
- Coverage of major markets including NYSE, NASDAQ, LSE, and Deutsche Börse
- Fractional shares available from $10 minimum investment
- Real stocks ownership with voting rights
- Commission structure varies by market: US stocks at 0.1% per trade, European stocks at 0.1% with €1 minimum
ETF Selection
- 260+ ETFs from major providers including Vanguard and iShares
- Zero commission on all ETF trades
- Focus on popular indices like S&P 500, NASDAQ, and FTSE 100
- Minimum investment of $10 for fractional ETF shares
Cryptocurrency Trading
- 70+ cryptocurrencies including major coins and altcoins
- Direct cryptocurrency ownership (not CFDs)
- 1% spread on all crypto trades plus overnight fees
- Integrated crypto wallet with staking options for selected coins
Forex Trading
- 49 currency pairs including major, minor, and exotic pairs
- Typical spreads: EUR/USD 1 pip, GBP/USD 2 pips
- Maximum leverage 1:30 for retail clients (EU regulation)
- 24/5 trading availability
CFD Trading
- CFDs on stocks, indices, commodities, and currencies
- Leverage up to 1:30 for retail clients
- Overnight and weekend fees apply
- Negative balance protection included
Platform Experience
Pros
<ul class="tick">
<li>User-friendly interface with social features</li>
<li>Mobile & Desktop platform</li>
</ul>
Cons
<ul class="dismiss">
<li>Limited technical analysis tools</li>
<li>Limited customizable layputs</li>
</ul>
eToro's WebTrader platform combines traditional trading with social elements, creating a unique trading environment. The platform's strength lies in its simplicity and social integration rather than advanced trading capabilities.
Trading Interface
The web-based platform features real-time pricing, essential charting tools, and one-click trading. While lacking sophisticated features, it excels in user experience and straightforward trade execution.
Social Trading
The platform's CopyTrader system allows automatic trade replication from successful investors, complete with performance metrics and risk analysis. A social feed enables community engagement and market discussions.
Mobile Trading
eToro's mobile app mirrors the web platform's functionality, offering complete trading features, portfolio tracking, and social elements. The app supports biometric security and push notifications for important market events.
Account Opening
Pros
<ul class="tick">
<li>Fast digital verification process</li>
<li>Low minimum deposit of $50</li>
<li>Free demo account available</li>
</ul>
Cons
<ul class="dismiss">
<li>Not available in all major countries</li></ul>
Opening an account with eToro follows a streamlined digital process, typically completed within 24 hours. The broker offers tiered accounts based on equity levels, each providing additional benefits.
The eToro Club program provides enhanced services across Silver ($5,000+), Gold ($10,000+), Platinum ($25,000+), and Diamond ($50,000+) tiers.
Basic verification requires government ID and proof of residence. The process is fully digital with AI-powered document verification.
Deposit and Withdrawal
Pros
<ul class="tick">
<li>Multiple payment methods supported</li>
<li>Instant & fee-free USD deposit via debit or credit card</li>
</ul>
Cons
<ul class="dismiss">
<li>$5 withdrawal fee</li>
<li>0.5% currency conversion fee if not USD</li>
<li>$30 minimum withdrawal</li></ul>
eToro supports various payment methods while maintaining strict security standards. All transactions are processed in USD, with automatic currency conversion for non-USD deposits.
Payment Options
- Credit/debit cards (instant)
- Bank transfers (1-7 days)
- E-wallets: PayPal, Skrill, Neteller (instant)
- Local payment methods vary by region
Fee Structure:
- Deposits: Free for most methods
- Withdrawals: Flat $5 fee
- Currency conversion: 0.5% for non-USD transactions
- Minimum withdrawal: $30
Portfolio Transfer
Currently, eToro does not offer the option to move open positions to another broker via the Automated Customer Account Transfer Service (ACATS) or any other system.
This means that you can only buy and sell instruments within the eToro investment platform.
Safety and Fund Protection
Pros
<ul class="tick"><li>Multiple tier-1 regulatory licenses</li><li>Up to $500,000 SIPC protection for US clients</li><li>Additional private insurance for high-tier clients</li></ul>
Cons
<ul class="dismiss"><li>Protection amounts vary by region</li><li>Private insurance limited to Platinum and Diamond members</li><li>No protection for cryptocurrency assets</li></ul>
eToro maintains robust security measures and regulatory compliance across multiple jurisdictions. The level of protection varies depending on your location and the specific eToro entity serving your account.
Regulatory Protection by Region
- UK (eToro UK Ltd): £85,000 under FSCS protection
- US (eToro USA LLC): $500,000 SIPC coverage ($250,000 for cash)
- Europe (eToro Europe Ltd): €20,000 through CySEC
- Australia (eToro AUS Capital): No fixed protection amount under ASIC
Additional Security Measures
- Segregation of client funds from company assets
- SOC 2 Type II Compliance Certification for data security
- Two-factor authentication
- SSL encryption for all transactions
- Regular security audits
Premium Protection
eToro offers additional private insurance through Lloyd's for select clients:
- €1 million coverage for cash, securities, and CFDs
- Available only to Platinum+ and Diamond Club members
- Applies to eToro Europe and AUS Capital clients
Fund Security
- Client funds held in tier-1 banks
- Daily monitoring and reconciliation
- Regular external audits
- Negative balance protection for retail clients
- Strict AML and KYC procedures
Customer Service
Pros
<ul class="tick"><li>24/5 multilingual support</li><li>Priority service for Club members</li><li>Dedicated account manager for Club members</li><li>Comprehensive help center</li></ul>
Cons
<ul class="dismiss"><li>Slow response times for basic accounts</li><li>Limited weekend support</li></ul>
eToro's customer support system operates on a tiered basis, with service quality and response times varying by account level. Support is available in 21 languages, though response times can be lengthy for standard accounts.
The dedicated account manager is incredible. You will be able to WhatsApp that person and have regular calls, which is truly unique amongst all stock brokers.
Support Channels
- Live Chat: Available 24/5 (response time 2-4 hours for basic accounts)
- Ticket System: Average response within 24 hours
- Online Help Center: Extensive FAQ and tutorials
- Social Media: Active monitoring on Twitter and Facebook
Reputation and Reviews
Pros
<ul class="tick"><li>Strong regulatory track record</li><li>High user satisfaction for social features</li><li>Transparent operational history since 2007</li></ul>
Cons
<ul class="dismiss"><li>Mixed reviews about withdrawal processing</li><li>Complaints about spreads and fees</li><li>Customer service criticism from basic accounts</li></ul>
eToro maintains a solid reputation in the online trading industry, particularly known for pioneering social trading. The platform serves over 30 million users across 140 countries, demonstrating significant market presence.
Trust Indicators
- Licensed in multiple tier-1 jurisdictions
- Regular audits by major accounting firms
- Transparent corporate structure
- Strong capital adequacy ratios
- Partnership with major sports brands (UEFA, Premier League)
Common praise focuses on platform usability and social features, while criticism typically centers on fees and customer service response times.
Learning Resources
Pros
<ul class="tick"><li>Well-structured educational content</li><li>Free demo account with $100,000</li><li>Regular live webinars</li></ul>
Cons
<ul class="dismiss"><li>Premium content requires higher account tiers</li></ul>
eToro's educational offering centers around the eToro Academy, providing structured learning for all trader levels. The platform combines theoretical knowledge with practical application through its virtual portfolio system.
Core Educational Features:
- Beginner to advanced courses
- Daily market analysis
- Trading guides and video tutorials
- Live webinars with market experts
- Virtual trading environment
- Economic calendar with insights
Added Benefits
Pros
<ul class="tick"><li>Lucrative Popular Investor Program</li><li>Comprehensive Club membership perks</li><li>Integrated crypto wallet</li><li>Instant & fee-free credit card deposits with USD</li></ul>
Cons
<ul class="dismiss"><li>High equity requirements for best benefits</li><li>Regional restrictions apply</li></ul>
eToro enhances its core offering with additional features based on account size and trading activity. The Popular Investor Program rewards successful traders who attract followers, while Club membership provides tiered benefits starting from $5,000 portfolio size.
Final Verdict
eToro is an incredible all-in-one broker which we can strongly recommend.
Ideal For:
- Social trading enthusiasts
- Beginner to intermediate traders
- ETF investors seeking zero commissions
- Passive investors interested in copy trading
Less Suitable For:
- Active stock traders
- Advanced technical analysts
- Professional day traders
One of the main benefits is the eToro Club program's tiered benefits system which creates increasing value as traders grow their equity. From Silver ($5,000) to Diamond ($250,000), members unlock progressive advantages including reduced fees, dedicated account managers, and premium research tools.
The platform excels for beginners through its user-friendly interface and copy trading features, while simultaneously rewarding long-term users through its Club benefits. Though advanced traders might find the technical tools basic, the combination of social trading capabilities, comprehensive educational resources, and escalating Club perks makes eToro particularly attractive for those planning to grow their investment over time.
eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs. Please note that CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 51% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money. This communication is intended for information and educational purposes only and should not be considered investment advice or investment recommendation. Past performance is not an indication of future results. Copy Trading does not amount to investment advice. The value of your investments may go up or down. Your capital is at risk. Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong. Take 2 mins to learn more. eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro.